The Mom-and-Pop SaaS era has arrived
Entirely new markets and categories are becoming economically viable.
 • Elena Verna
IC work is the new career flex
The rise of the High-impact Individual Contributor (HI-C!)
 • Elena Verna
It’s time to start your content creator era
It can even be fun. I swear.
 • Elena Verna
Company blogs are no longer worth the investment
Would you believe me if I told you that this newsletter gets more monthly views than the Salesforce blog?
 • Elena Verna
Please stop the AI Confidence Theater
We don’t need an extra reason to be anxious
 • Elena Verna
We stopped forcing the subscription model on our users. Here is what happened.
How and why Lovable introduced ‘top-up’-style monetization.
 • Elena Verna
Confessions of a Millennial in Tech
A lot of mixed feelings and unanswered questions.
 • Elena Verna
Your Job Is Changing Faster Than You Think
Assume that your current role is close to its expiration date.
 • Elena Verna
The rise of the AI-native employee
Managers without vertical expertise, this is your extinction call
 • Elena Verna
There’s a short window to get radically ahead by going AI-native. You need to act now.
AI won't take your job. Being complacent about what's happening around you will.
 • Elena Verna
9 ways growth is different in AI companies
It’s kind of the same game... but the rules have changed.
 • Elena Verna
Growth Is Now a Trust Problem
Growth is broken. Trust is the fix.
 • Elena Verna
© 2026 Elena Verna · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture