Me: I am a growth PM. A growth PM in B2B I am.
CEO: That growth PM! That growth PM! I do not get that growth PM.
Me: Would you like to build a PLG?
CEO: I would not like that PLG!
I want more sales and marketing funnels for me!
Me: Could we test with UGC?
CEO: I would not, could not with UGC.
Enterprise buyer is the only persona for me.
Me: Collaboration! Referrals! WOM!
Could you, would you, try it with me?
CEO: I would not, could not try it like that.
That’s not for me. We are not B2C.
Me: You are not willing. So you say.
Try it! Try it! And you may.
Try prioritizing end user. I say.
CEO: A growth PM If you let me be,
I will try it. You will see.
[a year passes by]
CEO: SAY! I LIKE THE PLG!
I DO! I now get you growth PM.
You’ve accelerated my business growth
While driving the cost of revenue down for me!
I do like it with UGC and WOM and Referrals, you see,
Yes, yes the end user is just for me!
I do so get the PLG
THANK YOU! Thank you, growth PM in B2B.
-Dr. Growth Seuss
In the end
I analyzed so hard
And got so far
But in the end
I needed to hire an analyst anyway.