As a growth leader, you know that growth varies company to company. Tactics that worked at one place don’t work at another. You can’t just hire people with experience in “growth” and expect them to create an all-star team. Instead, you need to orient your strategic decisions around your company’s growth motions. Learn what it means to organize and operate a team, manage growth goals, and plan your own career with growth motions as a guiding principle.
Experimentation and Testing
Go beyond A/B testing to build an experimentation system that produces wins, not random data points. Drawing on the methods used to grow companies like Slack, Instacart, SurveyMonkey, MongoDB, and more, this program focuses on building a strategic system of experimentation. You will learn how to identify strategic opportunities, create step-function ideas, and test them with high velocity and precision.
Monetization and Pricing
Those who drive revenue tend to lead companies. Learn to measure, test, and drive increased monetization at your company. This program covers building monetization strategies, getting buy-in, and what systems to implement to drive ongoing revenue growth for both subscription and transactional products.