6 months at Lovable and why I had to throw out most of my playbook

It's all different now.

I’m about six months into Lovable, but it honestly feels like six years. In a good way. I haven’t felt a learning curve like this since I was still climbing early-career rungs.

The pace is intense for two reasons: LLM capabilities are evolving faster than we can finish a roadmap cycle, and customer expectations are shifting right along with them. So it feels like we’re on a PMF treadmill. What used to be “horizon 2” innovation that companies had years to get to, we’re hitting every quarter.

There’s no playbook for that. No patterns to copy. And we’re doing it while the ground underneath us is also shifting: we are in the middle of the AI-driven technological platform shift all while distribution shifts are happening as well, and everything I thought I knew is being re-evaluated in real time.

Need to let go

I’ve spent my career in growth roles where 70-80% of what I already knew mapped to the new job. I’d show up, apply my frameworks, tune the funnel, build the loops, scale. All pretty str…