B2B Growth, IRL: How to do event marketing that actually makes a difference.

6 practical tips for making conferences your new favorite growth channel.

This post is guest-written by Maya Spivak, founder of Marketing.fan, ex Segment.

Maya is putting an incredible IN PERSON event: The Beloved Tech Brands (BTB) Conf in SF on May 15th. This is the ONLY event I’m speaking at this year IRL ( joined by leaders from Vercel, Brex, Twilio, Notion, Retool, MKT1).

→ Use EVFAN at checkout to get 15% off a ticket, expires this week… Grab your ticket now!

Getting yanked out of the digital Matrix

While many marketing teams focus exclusively on digital channels to reach potential customers, engaging with in-person activities offers an opportunity to break through endless online scrolling noise.

Think about it: you’re used to analyzing interactions with potential customers in terms of views or visits to your site, “impressions” on your ads, clicks if you’re lucky, signups if you’re good. None of these interactions last more than a fleeting moment, and sometimes they happen entirely by accident. But event marketing can offer you a literal captive audience—e…