B2B Product-Led Growth Non-Negotiable: TEAM Network Effects

But most miss this point and get stuck in the individual prosumer death spiral.

Have you noticed how much the B2B landscape is starting to mirror B2C? More and more companies are prioritizing the end-user with intuitive interfaces and engaging mascots. But there’s one major difference between B2B and B2C that will never change: B2B has to focus on nurturing a healthy, engaged team, rather than catering solely to individual users. The best way to achieve this is to unlock team network effects, where the addition of each team member enhances the collective value of the team. 

This post will explain everything you need to know. 

But if you want more detailed deep dive, make sure to take my Product-Led Growth Course with Reforge!

What are network effects? 

Network effects happen when a product or service becomes more valuable as more people use it. Imagine throwing a party: if you are alone at the party, it’s awkward and not fun at all. But as more guests arrive, the energy picks up, everyone has a better time, and it turns into a party you don't want to miss.

Here's how…