Brand… a Product job now?

A lot of PMs won't like this.

Brand isn’t a marketing exercise anymore. It’s a product responsibility.

A lot of product teams hate hearing that because it means they can’t hide behind feature roadmaps and velocity charts. They have to care about how the product makes people feel.

Yes, feelings. The stuff product managers tend to roll their eyes at. The stuff that historically got delegated to “brand” and “design” while product stayed focused on utility and speed.

That world is gone.