This is product led marketing. Specifically, most of these are called sidecar products. I wrote a lot about them 2 years ago in a big guide and I have an open source database of 300+ examples. https://www.drewteller.com/product-led-marketing-database
Nice! Yeah, PLM is a good term, too - and I think the 'sidecar products' is actually a helpful analogy for traditional engineering-as-marketing: One support structure that helps the core product go faster! I see this as being different from Satellite Apps, which will be launched much faster and form a constellation (across multiple funnel layers) around the core product.
Also: Your DB of examples is awesome! Thank you for sharing.
Weβve actually been exploring this approach ourselves and have already experimented with a couple of satellite apps.
For our B2B audience, we launched an Employee Cost Calculator to help employers quickly understand true hiring costs (especially with changing regulations). On the B2C side, we built a resume builder designed to provide immediate, practical value to candidates (https://indeedflex.com/resume-builder/ai-resume-generator/build-your-resume/)
Both have shifted the conversation from βdownload this PDFβ to βuse this tool,β which feels much more aligned with how users want to engage today.
This is product led marketing. Specifically, most of these are called sidecar products. I wrote a lot about them 2 years ago in a big guide and I have an open source database of 300+ examples. https://www.drewteller.com/product-led-marketing-database
Check em out!
Nice! Yeah, PLM is a good term, too - and I think the 'sidecar products' is actually a helpful analogy for traditional engineering-as-marketing: One support structure that helps the core product go faster! I see this as being different from Satellite Apps, which will be launched much faster and form a constellation (across multiple funnel layers) around the core product.
Also: Your DB of examples is awesome! Thank you for sharing.
Saving this to try out the different example satapps!
Thanks Jonathan, great post. It's very much the play I'm doing with toolblocks.app!
Brilliant. Really great examples. Thank you Jonathan π€
Thank you for the insights!
Thank you for reading!
Amazing article Elena and Jonathan!
Really enjoyed this perspective π
Weβve actually been exploring this approach ourselves and have already experimented with a couple of satellite apps.
For our B2B audience, we launched an Employee Cost Calculator to help employers quickly understand true hiring costs (especially with changing regulations). On the B2C side, we built a resume builder designed to provide immediate, practical value to candidates (https://indeedflex.com/resume-builder/ai-resume-generator/build-your-resume/)
Both have shifted the conversation from βdownload this PDFβ to βuse this tool,β which feels much more aligned with how users want to engage today.