Don't reinvent the wheel: 4 best growth design patterns.

From Slack, Asana, Miro, and Notion.

As much as we love to reinvent the wheel, there is really no need to. At least when it comes to growth designs.

Companies like Slack, Asana, Miro, and Notion have done the homework for us, creating intuitive and highly optimized designs that yield performance. So let’s break down their work and use it as a starting point.

Note I’m not suggesting copying the following examples. Only to use them as foundational concepts to shortcut the internal design ideation process.

4 growth design patterns:

• Home page

• Marketing site use cases

• Profiling in onboarding

• Invitation emails

Home page

Notion’s home is full of best practices.

Above the fold, we have:

• Clear Call To Action (CTA) in the main header and navigation.

• Supporting Sales CTA for enterprise buyers: Request a demo. This is a must for companies with dual product and sales-led motions.

  • Suggestion: I’d add ‘Enterprise’ as another tile next to the pricing in the navigation.

• An outlet for sign-in for existing customers.

• Short and on-point copy that is u…