Five Important Yet Frequently Missed User Archetypes

It's not all about the core user.

Most companies view users through a single lens of value: who is our core user? A core user is your target persona within the main product use case. They are at the epicenter of the product-market fit and hold company’s undivided attention. But you’d leave a lot on the table by valuing core users only. Other users can play a unique role in shaping the o…