Five Laws of Growth

Non-negotiable laws for every growth function.

1️⃣ Product Market Fit (PMF), then data, then growth.
Growth creates the maximum product distribution via the scientific method. This applies to brand-new companies or new products within an existing company.

• PMF first: focusing on the distribution of a product that is not yet ready, often leads to PMF failure.

• Data second: few intuitive wins are great, but are not sustainable. To create predictability, it is necessary to apply the scientific method, which needs data.

2️⃣ Scale with frameworks, not hacking.
Frameworks help create a replicable process for problem-solving, learning, and wins. A hack is okay, but it won’t be a scalable effort.

3️⃣ Build loops, not funnels.
Loops are flywheels where outputs are reinvested as inputs, creating self-sustained compounding growth. Funnels are linear, with constant pressure on the top of the funnel, and no amount of new channels, dollars, or tactics will ever be enough to fill at scale. Successful growth…