Elena's Growth Scoop

Elena's Growth Scoop

How I think about hiring

Cowboys and farmers, old guard and new guard.

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Elena Verna
Jun 02, 2026
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‘Okay, but seriously: how do you achieve this level of velocity in the product and this level of noise in the market… with 200 people!?’ People ask me this all the time. It seems unreasonable, even unbelievable, how much is being produced by so few employees.

My answer is: It’s all about the team. And the team profile is not at all what you’d expect for a company that has $400M+ in ARR. It takes all types of people. Yes, we’re big on AI-nativeness, but that’s not all. You have to have the right blend.

So I’ve been telling people that you need farmers and you need cowboys, and you need old guard and you need new guard. And most importantly: All of these groups need to actually get along.

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