How I built a new composite qualitative metric - The Lovable Score

Why did no one tell me this was a thing??

Growth teams love metrics they can screenshot in a dashboard.

Usage.
Conversion.
Retention.
Revenue.

A much less comfortable question: do users actually give a shit?

Because a lot of “healthy” products are really just products people tolerate:
their boss told them to use it, they have not found a better alternative yet, or switching feels too annoying.

None of that means they love it.

And the second a real alternative shows up, they’re gone. There goes your retention.

If you want durable growth, the distinction between “I have to use it” and “I love using it” matters a lot.