The secret sauce behind Word of Mouth growth loop.

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Word of mouth (WOM) loop is a coveted growth engine for many businesses. It involves users recommending the product to others via hallway conversations, social media, or email/slack/sms exchanges. WOM is a valuable, free acquisition strategy, as users essentially become an extension of the marketing team:

It’s truly magical.

How to measure WOM?

Measuring WOM is tricky. Yousuf offers the best proxy in this article: