Word of mouth (WOM) loop is a coveted growth engine for many businesses. It involves users recommending the product to others via hallway conversations, social media, or email/slack/sms exchanges. WOM is a valuable, free acquisition strategy, as users essentially become an extension of the marketing team:
It’s truly magical.
How to measure WOM?
Measuring WOM is tricky. Yousuf offers the best proxy in this article:
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