I'd Segment That...

Never should you ever skip profiling in onboarding in B2B PLG.

Feb 27, 2023

∙ Paid

Know thy customer - a testament everyone abides by. But what exactly do you know about your customers? Usage data, inaccurate 3rd party something, and selective user interviews. Is that enough? I think not.

Profile during activation

In B2B PLG (product-led growth), where the sign-up and activation process is self-serve, you need to know (1) who they are…

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