Love your content Elena it’s always so sharp, actionable and inspiring, and I’ve been following you for many years it’s kind of like I know you already! Keep on keeping on! 😃🙌
love the way you tried your best not to overwhelm with personal brand 😂
Mark the first conversion this post made: I honestly don’t have any more reasons why not wrap my ramblings, observations and notes into stories. Will post the first this weekend.
I have another rule: When I need help wih something and I can't find it on Google - just write about the solution I come up with. Maybe I won't be the only one searching for the answer.
The insight that distribution is becoming the new moat is spot on! Building a content presence isn't just a nice-to-have anymore - it's becoming essential for career growth. The companies requiring 50k+ followers might seem over the top, but it signals a real shift in how value is being measured.
Elena, thanks for sharing. While I'm not in a tech based business I find your growth articles to be still very relevant to my service based business. I appreciate you showing up here.
One thing I find really helpful is engaging with others posts. I actually get most of my growth from comments I made, that had real value/opinion.
It take less time, you still stay true to your voice, you help others (as they probably want likes and comments) and if they get impressions, then probably so does your comment. It's why LinkedIn exposes it so much now.
Personally it's difficult making the time for it. I aleays say I'll start small - one post a week and reply to some other people's posts. Very quickly day to day life takes over. I'm.mltivates now to try again. Lets hope I can make the habit stick 🤞💪⚡️
This is great thank you Elena. Do you use any tools to help organise and plan content? What’s your view on video as an approach (LinkedIn and Instagram are my two core channels)
I've wanted to write for the longest time but always found a good amount of excuse for not doing so. Recently I just started capturing thoughts in a Notion DB, and then on a weekly basis at a time I've blocked in my calendar, I just go in and refine and tweak and get to something decent. And then I post it instead of endlessly editing to "perfection" (which doesn't exist).
All to say, consistency is important, don't worry about perfect (orthogonal to authenticity IMO) and build the systems you need while carving out the time you need, to do all of the above.
Thank you for this write-up and for reinstating to be authentic yourself and not to get incentivised by the Likes/Impressions. Hardest part could be to keep showing up and not to stop posting once an individual lands a job!
I've been pushing sales and sales leaders to be more active because I think it makes them much more sympathetic to their marketing counterparts! They realize how hard it is to "drive leads" or "build brand" That to me is a priceless skill for anyone in sales to learn!
Not to mention I'm shocked how many founders want their marketing team to invest in brand building campaigns but the founder can't even be bothered to post regularly on LinkedIn! Seems like we are skipping the easy foundation!
Ever looked at your drafts and realized that it became a graveyard where your good ideas go to overthink themselves to death? Thanks for being you. Enjoying every post of yours for many years now. :)
seriously never been a better opportunity to jump in here.
distribution is the only moat left.
so become the distribution!
Love your content Elena it’s always so sharp, actionable and inspiring, and I’ve been following you for many years it’s kind of like I know you already! Keep on keeping on! 😃🙌
love the way you tried your best not to overwhelm with personal brand 😂
Mark the first conversion this post made: I honestly don’t have any more reasons why not wrap my ramblings, observations and notes into stories. Will post the first this weekend.
Thank you 🫶🏻
Done ✅
I have another rule: When I need help wih something and I can't find it on Google - just write about the solution I come up with. Maybe I won't be the only one searching for the answer.
The insight that distribution is becoming the new moat is spot on! Building a content presence isn't just a nice-to-have anymore - it's becoming essential for career growth. The companies requiring 50k+ followers might seem over the top, but it signals a real shift in how value is being measured.
Elena, thanks for sharing. While I'm not in a tech based business I find your growth articles to be still very relevant to my service based business. I appreciate you showing up here.
So true.
One thing I find really helpful is engaging with others posts. I actually get most of my growth from comments I made, that had real value/opinion.
It take less time, you still stay true to your voice, you help others (as they probably want likes and comments) and if they get impressions, then probably so does your comment. It's why LinkedIn exposes it so much now.
Personally it's difficult making the time for it. I aleays say I'll start small - one post a week and reply to some other people's posts. Very quickly day to day life takes over. I'm.mltivates now to try again. Lets hope I can make the habit stick 🤞💪⚡️
Love the actionable tips. Thank you for sharing!
This is Gold. Love it!
I am seeing this slowly pay off too!
This is great thank you Elena. Do you use any tools to help organise and plan content? What’s your view on video as an approach (LinkedIn and Instagram are my two core channels)
I don’t, but my approach is quite disorganized by design :)
I've wanted to write for the longest time but always found a good amount of excuse for not doing so. Recently I just started capturing thoughts in a Notion DB, and then on a weekly basis at a time I've blocked in my calendar, I just go in and refine and tweak and get to something decent. And then I post it instead of endlessly editing to "perfection" (which doesn't exist).
All to say, consistency is important, don't worry about perfect (orthogonal to authenticity IMO) and build the systems you need while carving out the time you need, to do all of the above.
Thank you for this write-up and for reinstating to be authentic yourself and not to get incentivised by the Likes/Impressions. Hardest part could be to keep showing up and not to stop posting once an individual lands a job!
I've been pushing sales and sales leaders to be more active because I think it makes them much more sympathetic to their marketing counterparts! They realize how hard it is to "drive leads" or "build brand" That to me is a priceless skill for anyone in sales to learn!
Not to mention I'm shocked how many founders want their marketing team to invest in brand building campaigns but the founder can't even be bothered to post regularly on LinkedIn! Seems like we are skipping the easy foundation!
Ever looked at your drafts and realized that it became a graveyard where your good ideas go to overthink themselves to death? Thanks for being you. Enjoying every post of yours for many years now. :)
Well written..Amazing post!