Marketing attribution is a LIE.

And this lie is killing all good marketing.

If I see one more marketer make a brand decision because “the data told us,” I’m going to lose my sh*t.

Somewhere along the line, marketing teams convinced themselves that “data” equals “understanding.” We swapped intuition, taste, and strategy for spreadsheet obsession. And now half the industry can’t ship a landing page without calling a committee meeting on UTM tags.