Thanks for sharing this, I didn't know about the number six (Fast-Moving Water). I particularly like and use the AARRR funnel, this framework combines very well with quarterly OKRs for the team. Plus: AARRR is simple to understand.
Love your perspective on the Adjacent User Theory! Identifying and targeting adjacent users can truly unlock new avenues for expansion. It would be interesting to hear more about your experiences implementing these frameworks — have you found any common pitfalls to avoid?
This was exactly what I needed to read today as I settle into writing my own growth strategy for a new position. Super helpful, knowledgeable, and accessible! Thank you
Great insights. For each growth scenario you are analyzing, do you typically create a checklist and manually go through each framework one-by-one, or do you follow a more intuitive process?
Finished day 9/9 of reading through the links to each framework and really enjoyed it.
I also found the Adjacent User Theory to rhyme with the ideas in the book Blue Ocean Strategy:
For “Tugboats” struggling to grow, there is latent demand out there. The answer lies in identifying users on the cusp of leaving or converting, then creating a leap in value for them. Done right, the effects will compound and open up additional doors for growth.
Thanks for sharing this, I didn't know about the number six (Fast-Moving Water). I particularly like and use the AARRR funnel, this framework combines very well with quarterly OKRs for the team. Plus: AARRR is simple to understand.
Jesus Christ
You are amazing.
I’m putting a poster image of yours right next to the Tim Duncan I have in my room
Love your perspective on the Adjacent User Theory! Identifying and targeting adjacent users can truly unlock new avenues for expansion. It would be interesting to hear more about your experiences implementing these frameworks — have you found any common pitfalls to avoid?
This is gold 💎
This was exactly what I needed to read today as I settle into writing my own growth strategy for a new position. Super helpful, knowledgeable, and accessible! Thank you
Thank you for sharing! Very interesting!
Great insights. For each growth scenario you are analyzing, do you typically create a checklist and manually go through each framework one-by-one, or do you follow a more intuitive process?
This is lovely, tks so much !!
Finished day 9/9 of reading through the links to each framework and really enjoyed it.
I also found the Adjacent User Theory to rhyme with the ideas in the book Blue Ocean Strategy:
For “Tugboats” struggling to grow, there is latent demand out there. The answer lies in identifying users on the cusp of leaving or converting, then creating a leap in value for them. Done right, the effects will compound and open up additional doors for growth.
Thanks for such a good read!
I am new to the space - this is super helpful! Thank you for sharing this with the world 😊
Good insight 😌 Can i translate part of this article into Spanish with links to you and a description of your newsletter?