Elena's Growth Scoop

Elena's Growth Scoop

My favorite go-to growth tactics.

For your 2024 planning and beyond.

Elena Verna's avatar
Elena Verna
Dec 14, 2023
∙ Paid
90
4
6
Share

Every growth operator packs a secret arsenal of proven growth tactics, snugly tucked up their sleeve. They cling to them, ready to dazzle as soon as they step foot in the company. Well here are my favorite go-to growth tactics, just in time for your quarterly planning 🚀.

Now… building a predictable, sustainable, and competitively defensible growth model is always a priority to any company’s long-term success. But I’ve always seen many situations where smaller-scale growth tactics can make a huge difference as well. So, although the idea of “growth hacks” makes me want to throw up a little bit, here are some of my favorites:

  1. Do Profiling in Onboarding (for increased activation & engagement)

  2. Implement Reverse Trials in Freemium (for increased conversion rates)

  3. Focus on Monetization Awareness (for increased conversion rates)

  4. Improve Load Times (to grow everything faster)

Do Profiling in Onboarding

One-size-fits-all experiences are good until they are not. As your product scales and your top-of…

Keep reading with a 7-day free trial

Subscribe to Elena's Growth Scoop to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Elena Verna
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture