My favorite go-to growth tactics.

For your 2024 planning and beyond.

Every growth operator packs a secret arsenal of proven growth tactics, snugly tucked up their sleeve. They cling to them, ready to dazzle as soon as they step foot in the company. Well here are my favorite go-to growth tactics, just in time for your quarterly planning 🚀.

Now… building a predictable, sustainable, and competitively defensible growth model is always a priority to any company’s long-term success. But I’ve always seen many situations where smaller-scale growth tactics can make a huge difference as well. So, although the idea of “growth hacks” makes me want to throw up a little bit, here are some of my favorites:

1. Do Profiling in Onboarding (for increased activation & engagement)

2. Implement Reverse Trials in Freemium (for increased conversion rates)

3. Focus on Monetization Awareness (for increased conversion rates)

4. Improve Load Times (to grow everything faster)

Do Profiling in Onboarding

One-size-fits-all experiences are good until they are not. As your product scales and your top-of…