Lovable-ness and delight are on my mind as well right now. I call them ✨ tiny delightful details ✨ and in my mind, this is where brand distinctiveness and memorability are built; they are what people screenshot, share, and remember. you could even argue it makes commercial sense to actively invest in them... and yet, as we all know, they are the first things to go when you need to move faster and your to-do list keeps getting longer.
To compensate for all of the above, this month I will be running a delight audit with our website team at Float. it’s a quick and focused session where our job as marketers, designers, and developers is not to plan or ship something new, not even to fix anything broken, but just actively audit our website and look for opportunities to add in a few ✨ tiny delightful details ✨
Love this 💜 I just broke up with the my accountant because their go-to tool made me angry every time I had to use it. So I found something better that is still in beta but they built a MLP first with lots of potential.
This landed for me. I've been writing about AI & product lately, and the pattern I keep seeing is that teams optimize relentlessly for what the AI can do and almost never for how it feels to use. The Superhuman inbox zero example is perfect. Zero inbox is not a feature, it's a relationship. AI products that win in the long term will be the ones that figured out the emotional layer early, not the ones that had the best model underneath.
Remarkable and Brilliant Blog Post. Your idea for a minimum lovable Product is going to be much needed idea for a world dominated by AI automation. MLP is the future for product development!
12 years ago, I spent 9 months building my first product with a team of 3 engineers, it failed horribly.
3 years ago, I spent 1 weekend building my last company with a team of 1 engineer, we scored 100k users without a dollar from VC and any marketing team.
Anybody can ship something functional today. But, will people remember it and come back to use it again? I think potential users are also fatigued when their friends ask them to try out their app.
The part I feel no one is addressing is the race to the bottom. If the only thing that people are paying for is how much they "feel", I'm concerned that's not going to hold them when a cheaper version comes out with a competitor.
Lovable-ness and delight are on my mind as well right now. I call them ✨ tiny delightful details ✨ and in my mind, this is where brand distinctiveness and memorability are built; they are what people screenshot, share, and remember. you could even argue it makes commercial sense to actively invest in them... and yet, as we all know, they are the first things to go when you need to move faster and your to-do list keeps getting longer.
To compensate for all of the above, this month I will be running a delight audit with our website team at Float. it’s a quick and focused session where our job as marketers, designers, and developers is not to plan or ship something new, not even to fix anything broken, but just actively audit our website and look for opportunities to add in a few ✨ tiny delightful details ✨
Love the idea of a "delight audit"! 😍
Love this 💜 I just broke up with the my accountant because their go-to tool made me angry every time I had to use it. So I found something better that is still in beta but they built a MLP first with lots of potential.
This landed for me. I've been writing about AI & product lately, and the pattern I keep seeing is that teams optimize relentlessly for what the AI can do and almost never for how it feels to use. The Superhuman inbox zero example is perfect. Zero inbox is not a feature, it's a relationship. AI products that win in the long term will be the ones that figured out the emotional layer early, not the ones that had the best model underneath.
Dear Elena
Remarkable and Brilliant Blog Post. Your idea for a minimum lovable Product is going to be much needed idea for a world dominated by AI automation. MLP is the future for product development!
Love this and so true 💯
I totally agree that products with personality will win against products that don't have it, especially in this age. I also like this definition of MLP from way back (Laurence McCahill, The Happy Startup School - https://medium.com/the-happy-startup-school/beyond-mvp-10-steps-to-make-your-product-minimum-loveable-51800164ae0c): the MLP is what triggers "[...] the maximum amount of love from your early tribe members with the least effort".
12 years ago, I spent 9 months building my first product with a team of 3 engineers, it failed horribly.
3 years ago, I spent 1 weekend building my last company with a team of 1 engineer, we scored 100k users without a dollar from VC and any marketing team.
How ironic but these real lessons taught me a lot
Anybody can ship something functional today. But, will people remember it and come back to use it again? I think potential users are also fatigued when their friends ask them to try out their app.
The part I feel no one is addressing is the race to the bottom. If the only thing that people are paying for is how much they "feel", I'm concerned that's not going to hold them when a cheaper version comes out with a competitor.