Elena's Growth Scoop

Elena's Growth Scoop

The Mom-and-Pop SaaS era has arrived

Entirely new markets and categories are becoming economically viable

Elena Verna's avatar
Elena Verna
Jun 18, 2026
∙ Paid

So many stories about AI focus on developer productivity or replacing developers altogether. And sure, non-technical teams can launch their own stuff. But that framing misses the bigger shift. The real change is what type of software is now getting built.

For decades, creating software required access to a small, highly specialized group of people concentrated in a handful of tech hubs and funded by venture capital. That meant only ideas large enough to justify those costs ever made it into the world. As the cost and complexity of building collapse, that constraint disappears. The winners won’t just be faster developers. They’ll be teachers, real estate agents, accountants, coaches, consultants, small business owners, and domain experts of every kind solving problems they understand deeply. The future of software won’t be defined by a tiny group of elite builders. The future of software will be defined by everyone else.

Get ready to start seeing (and hopefully building) more and more p…

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