The Product-Market Fit Treadmill: Why every AI company is sprinting just to stay in place

What a time to be alive…

Do you ever feel like you’re flat-out sprinting, just to stay in the same place? That’s the current reality of growth in AI companies, where the core foundations of your value proposition are up for grabs every week.

PMF used to be something companies would hit, maintain, and scale. You’d reach PMF, ride it for a few years, then invest in the next horizon when competitors or markets shifted.

That era is dead.