The Seven Deadly Sins of MQL Stuffing.

The wrong way to do marketing.

Imagine this: You're at an amazing conference and casually wander past a booth handing out cool t-shirts. They ask to scan your event badge, and you think, "Sure, no biggie." But there is a dark twist: Before you even walk away from the booth, the nefarious marketing team has already tagged you as an MQL (Marketing Qualified Lead)!

Soon, a sales rep is all over you, launching a 10-step sales action plan. It begins with a seemingly harmless request for 15 minutes to watch a demo, then escalates to discussing cutting-edge digital transformation, promising to triple your ROI. Ignore them, and you're hit with crying puppy memes, guilt-tripping you for not wanting a six-figure enterprise plan. 

Since when did this kind of customer experience become acceptable!? Let’s dive into the toxic marketing habit of MQL Stuffing that we, as an industry, need to stop.

What is MQL Stuffing?

One of the primary goals for B2B marketing teams is to drive Marketing Qualified Leads or MQLs. Marketing should brin…