It’s all about trials

From reverse trials to paid pilot trials, benefits and drawbacks of each configuration.

Most people think of trials as an ‘opt-in 7-day full product trial’. And although that is the most popular trial configuration, it leaves a lot on the table.

Trials allow potential customers to use a paid product before purchasing it. Trials could be an effective way to showcase the product’s value and help increase the pricing power of the product. This post will explore the main trial configurations you should consider when designing the best trial experience both for the customer and the business.

Trial or Freemium?

First thing first. Trial and Freemium are entirely different concepts and should not be compared.

Trials are paid conversion optimization vehicles allowing customers to try a paid product version before purchasing it.

Freemium is a business model that offers a free basic version of the product, with additional features or functionality available to purchase. Freemium strategy may be implemented for:

• Landing customers early while they are in lower problem complexity

• Box…