What does an awesome pricing page look like?

Design that performs.

Pricing pages are crucial in converting visitors/free users to paid customers. Important attributes of every pricing page:

• Showcases monetization model

• Easily understood

• Instills trust

• Assists consideration

• Has clear navigation

The goal of the pricing page is to provide all the needed information to a potential customer to make a decision and then make it easy for them to take the next step.

Pricing page performance

Best-in-class in-app pricing pages with self-serve options convert ~15-20% of pricing visitors to the checkout page. Checkout pages usually convert 50% to paid customers.

Best-in-class pricing page design

After advising and seeing how 100’s SaaS pricing pages perform, here is the prototype that captures all of the best practices:

With commentary: