Love it. At Slack, we definitely viewed free users as a distribution center. Excited to see other leaders leverage this thinking to step away from the hard credit limit that seems to be everywhere 🙌🏽
Brilliant framing on treating freemium as marketing spend rather than cost center. The comparrison to Meta/Google ad spend especially landed for me since I've seen teams burn CAC budgets chasing cold leads while free users sit in their own product building real value. The upgrade trigger timing you mention is tricky tho and I'd guess most teams still screw it up by putting the paywall too early.
I get sick when see new products in this new sector with no free trial at least. Looks like they expect that you believe their marketing and pay before finding out if the product does what they say and if it really is what you need.
Plus with all the hype going around they miss people posting stuff that may go viral and letting other experience the full product and finding out it’s something valuable for them.
Love it. At Slack, we definitely viewed free users as a distribution center. Excited to see other leaders leverage this thinking to step away from the hard credit limit that seems to be everywhere 🙌🏽
Love it! Tech solutions are changing, but a value-first approach stands
Brilliant framing on treating freemium as marketing spend rather than cost center. The comparrison to Meta/Google ad spend especially landed for me since I've seen teams burn CAC budgets chasing cold leads while free users sit in their own product building real value. The upgrade trigger timing you mention is tricky tho and I'd guess most teams still screw it up by putting the paywall too early.
Amen! Looks like you’ve read my mind.
I get sick when see new products in this new sector with no free trial at least. Looks like they expect that you believe their marketing and pay before finding out if the product does what they say and if it really is what you need.
Plus with all the hype going around they miss people posting stuff that may go viral and letting other experience the full product and finding out it’s something valuable for them.