You should probably form a monetization council.

AI is reshaping traditional monetization models. Are you ready to act?

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As AI gets embedded into more products, value becomes tied to usage, not seats or features. Flat-rate pricing won’t make sense when one user generates 100x the load of another. Usage-based pricing will become the norm - especially in AI-powered tools where cost and value scale with consumption.

For now, we’re seeing a wave of AI credits slapped onto existing pricing and packaging - since most product integrations are still a work in progress. But that won’t last long.

I highly recommend beginning to lay down the foundation for the upcoming changes. And you should start with the most basic question of them all:

Who owns your pricing and packaging?

Sometimes PMM or strategy teams raise their hand - but they don’t own revenue targets. So they…