4 Comments

"Why be called Paid Marketing Manager when you can be called Growth Marketing Manager and charge a 30% premium?"

I've seen another thing, let's call our regular marketing managers growth marketing managers and pretend we're growing scientifically correct.

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Thank you for writing this! As someone who works in a SaaS market that is neither new or mature, we don't have a growth function and I was struggling to parse out how it is distinct from product or marketing when I would hear it discussed.

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i often wonder what's the difference, I mean, at the early stage, why to even differentiate? Later on, obviously, needed

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I think the D in Digital stands for data.

All you need to know that Growth is here to stay when you realize that mobile products on iOS are queuing up to get your consent to track not just how you use thier product, but also how you use other product. It will be naive to think that these companies will change thier mind about the value of this data even in the midst of stringent privacy policies.

Growth is the golden confluence where stats meets innovation in real-time and it's hard to dispute the results even in the dark.

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