Software is having it's made in china moment. The cost to produce is going to reduce. Everything will get cheaper and (hopefully) better for the customers in the long run. We'll also see less boring ads because distribution/ads will do a lot of the heavy lifting.
By the way, I'm not sure about the massive DIY trend in business. An LLM can't solve problems you can't define. And since many people struggle to even configure a Notion/Airtable template, should we expect them to express their needs through prompts? What I expect instead are many cheap, highly specialized products. Ultra-focused on specific customer segments, powered by data, partnerships, or services that a coding agent alone can't replicate.
Love the vision here, but maybe that's just the recovering software engineer turned PM who remembers when PLG meant rethinking one's entire go-to-market, not just slapping “self-serve” on the homepage.
AI-powered DIY tools are exciting, sure ... but they’re capabilities, not strategies. Let’s not mistake a faster hammer for a finished blueprint.
If this is the next era of PLG, I’ll be over here quietly prototyping a product-assisted funnel ... and assuring sales that I'm not looking to AI them out of a job.
Elena, this “article” of yours is a joke. You work for Lovable. Your articles are so biased. I don’t believe vibe coding a landing page will get you close to a B2B SaaS app. And who would even want to do that? They wouldn’t and they don’t want to.
Software is having it's made in china moment. The cost to produce is going to reduce. Everything will get cheaper and (hopefully) better for the customers in the long run. We'll also see less boring ads because distribution/ads will do a lot of the heavy lifting.
exactly - growth and marketing will have its spotlight moment. we will see a lot more creativity in an attempt to stand out.
Loved this and the energy of your post! LFG!!! 😃🙌
Thanks, Elena. And congratulations. That's huge! 😀👏
I can't ignore the post about my second most favorite product after Canva 😅💪
I've been trying to explain that people can easily build not prototypes, but real apps with:
- Google/LinkedIn/Facebook authentication
- Data stored in database
- Business logic executed in the back end
- Roles and permissions
- Full Stripe integration to monetize your products
Some of my examples:
- AI Agents with deep market researcher: https://www.aigents.pm/
- PM Salaries: https://jobs.productcompass.pm/#salary-explorer
- AI Evals: https://youtu.be/39jKLVwC8Oc?si=PB9YQ31LFqQoDOyx
- A ready-to-use B2C SaaS template with Stripe integration so that people can monetize their apps right away rather than starting with a blank canvas: https://www.productcompass.pm/p/lovalbe-saas-b2c-template-stripe
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By the way, I'm not sure about the massive DIY trend in business. An LLM can't solve problems you can't define. And since many people struggle to even configure a Notion/Airtable template, should we expect them to express their needs through prompts? What I expect instead are many cheap, highly specialized products. Ultra-focused on specific customer segments, powered by data, partnerships, or services that a coding agent alone can't replicate.
Love the vision here, but maybe that's just the recovering software engineer turned PM who remembers when PLG meant rethinking one's entire go-to-market, not just slapping “self-serve” on the homepage.
AI-powered DIY tools are exciting, sure ... but they’re capabilities, not strategies. Let’s not mistake a faster hammer for a finished blueprint.
If this is the next era of PLG, I’ll be over here quietly prototyping a product-assisted funnel ... and assuring sales that I'm not looking to AI them out of a job.
Something marketers can leverage: building mvp features,quick tools, segmented workflows - and use those in activation.
Elena, this “article” of yours is a joke. You work for Lovable. Your articles are so biased. I don’t believe vibe coding a landing page will get you close to a B2B SaaS app. And who would even want to do that? They wouldn’t and they don’t want to.