Great thoughts as always! Thank you for sharing your experience. That email from the guy who farmed 600 codes is insane. It feels so foreign, but it's good to remember there are a substantial amount of people out there who see fraud as a job.
I've always been a fan of free trials. Now that credits cost real money, spending on prevention is worth it. Many of our AI clients add a phone verification step, at least to cut down on promo abuse. Not sure if it would make sense for Lovable, but we've had good results running it for Suno.ai. As a fellow marketer, I get the concern that it could hurt activation, though those results suggest it's a fair trade
Great thoughts as always! Thank you for sharing your experience. That email from the guy who farmed 600 codes is insane. It feels so foreign, but it's good to remember there are a substantial amount of people out there who see fraud as a job.
100% agree. Freemium well executed is the best marketing spend for a startup!
I've always been a fan of free trials. Now that credits cost real money, spending on prevention is worth it. Many of our AI clients add a phone verification step, at least to cut down on promo abuse. Not sure if it would make sense for Lovable, but we've had good results running it for Suno.ai. As a fellow marketer, I get the concern that it could hurt activation, though those results suggest it's a fair trade