Great read! Monetisation in AI apps is a big part of the user experience, especially since it's embedded in the interface. So I'm thinking about another layer here: every prompt consumes credits, and credits are cognitively processed as real money (to some extent).
Do you think AI companies need two monetisation strategies: one for revenue predictability, and one for psychological safety at the UX/interaction level (e.g. predictable credit spending)?
That reminded me the simplest and most important pricing decision we made, was to allow people trying it out without entering their email and credit card details. That decision alone made some of the biggest impact we saw on our subscriber base and conversion rate
Your article described my exact Lovable experience: hit the credit wall mid-build, did the upgrade-downgrade waltz more times than I'd admit publicly and topped-up on multiple occasions once that feature was released.
So naturally, an article about not forcing subscriptions has convinced me to subscribe harder. Going monthly to annual tonight. On Valentine's Da.. I mean -50% Lovable Day.
Super interesting read! A genuine question: does this perspective also apply to the amount of clicks it takes to cancel a Lovable subscription? I’m asking because I’m one of those users who started and canceled my subscription multiple times. The cancellation flow feels unnecessarily long, which seems at odds with the user behaviour and need you’re describing here.
Great read! Monetisation in AI apps is a big part of the user experience, especially since it's embedded in the interface. So I'm thinking about another layer here: every prompt consumes credits, and credits are cognitively processed as real money (to some extent).
Do you think AI companies need two monetisation strategies: one for revenue predictability, and one for psychological safety at the UX/interaction level (e.g. predictable credit spending)?
That reminded me the simplest and most important pricing decision we made, was to allow people trying it out without entering their email and credit card details. That decision alone made some of the biggest impact we saw on our subscriber base and conversion rate
We the users welcome this user-friendly change to your portfolio!!!
Your article described my exact Lovable experience: hit the credit wall mid-build, did the upgrade-downgrade waltz more times than I'd admit publicly and topped-up on multiple occasions once that feature was released.
So naturally, an article about not forcing subscriptions has convinced me to subscribe harder. Going monthly to annual tonight. On Valentine's Da.. I mean -50% Lovable Day.
Super interesting read! A genuine question: does this perspective also apply to the amount of clicks it takes to cancel a Lovable subscription? I’m asking because I’m one of those users who started and canceled my subscription multiple times. The cancellation flow feels unnecessarily long, which seems at odds with the user behaviour and need you’re describing here.
What about your enterprise customers? Any pricing evolution happening in that segment?