Thanks for sharing all these valuable insights! #4 is one of the biggest game changers as it really allows all the teammates to embrace messaging and to create a consistency across all channels. I'm doing a similar project in my company - would be curious to know what are the main use-cases the agent is used for.
I switched from Growth to Product Marketing 3 years ago. This edition summarizes really well the opportunities there are regarding how product marketing can play a key role in growth. I'll share it around!
Hey Elena and Gemma - This was an extremely valuable article and a golden nugget of wisdom coming from one of the fastest growing companies (and PMM team)! Refreshing and very exciting. This phrase stuck with me ".....when product marketing starts thinking more like an infrastructure, not as a gatekeeper."
This is so good! Incredible insights
Thanks for sharing all these valuable insights! #4 is one of the biggest game changers as it really allows all the teammates to embrace messaging and to create a consistency across all channels. I'm doing a similar project in my company - would be curious to know what are the main use-cases the agent is used for.
I switched from Growth to Product Marketing 3 years ago. This edition summarizes really well the opportunities there are regarding how product marketing can play a key role in growth. I'll share it around!
Thanks Gaspard!!
What do you think about hosting docs in github, is it an overkill? You can control the versions so that the information does not spiral out of control
I'd just do whatever makes sense for your team, Anton
Really love she is given the opportunity to join such a great team and define what's next for her and what can PMM look like!
Ah thanks, Stefanos - me too :)
Woah this was a good one :) thanks for sharing !
Hey Elena and Gemma - This was an extremely valuable article and a golden nugget of wisdom coming from one of the fastest growing companies (and PMM team)! Refreshing and very exciting. This phrase stuck with me ".....when product marketing starts thinking more like an infrastructure, not as a gatekeeper."
Thank you!
So happy to hear that Carol! What should I write next?
This is quite long for a Substack so if you’re like me and skipped to the comment section: it is worth the read!