Hi Elena – really appreciated your piece! One question I kept thinking about: in ecosystems like Substack where readers constantly encounter new writers (often free), do we treat that ambient competition as less relevant if engagement and frequency are high? Or is that a false sense of security, since competitive churn here is more subtle—like attention drift rather than direct substitution? Would love to hear your thoughts!
The customer you have is cheaper than the customer you don’t have - I‘ve been preaching this to B2B SaaS founders for a while, it’s literally a no brainer to try to keep current users happy. Super insightful Elena!
Likewise, I’ve moved from a generalist marketing role into one solely focused on retention and just discovered you!! Aside from subscribing to your substack, what formal courses/certifications that you think would be worthwhile investing in for retention marketing and strategy?
"SEO - dead. Paid Marketing - dead. Engineering - dead too. (kidding!)
But you know what’s never dead? Churn."
Gold!
Súper thankful - just started a new role and I’m focusing on churn 🤓🤓 this is AMAZING ELENA THANKS
Great timing!! Go get that churn
How do you do it? Every article is awesome.
thank youuuuuu
Amazing article! So rich and insightful. Thank you
Hi Elena – really appreciated your piece! One question I kept thinking about: in ecosystems like Substack where readers constantly encounter new writers (often free), do we treat that ambient competition as less relevant if engagement and frequency are high? Or is that a false sense of security, since competitive churn here is more subtle—like attention drift rather than direct substitution? Would love to hear your thoughts!
Great Friday night read...thanks
The customer you have is cheaper than the customer you don’t have - I‘ve been preaching this to B2B SaaS founders for a while, it’s literally a no brainer to try to keep current users happy. Super insightful Elena!
Likewise, I’ve moved from a generalist marketing role into one solely focused on retention and just discovered you!! Aside from subscribing to your substack, what formal courses/certifications that you think would be worthwhile investing in for retention marketing and strategy?