The customer you have is cheaper than the customer you don’t have - I‘ve been preaching this to B2B SaaS founders for a while, it’s literally a no brainer to try to keep current users happy. Super insightful Elena!
Likewise, I’ve moved from a generalist marketing role into one solely focused on retention and just discovered you!! Aside from subscribing to your substack, what formal courses/certifications that you think would be worthwhile investing in for retention marketing and strategy?
"SEO - dead. Paid Marketing - dead. Engineering - dead too. (kidding!)
But you know what’s never dead? Churn."
Gold!
Súper thankful - just started a new role and I’m focusing on churn 🤓🤓 this is AMAZING ELENA THANKS
Great timing!! Go get that churn
How do you do it? Every article is awesome.
thank youuuuuu
Amazing article! So rich and insightful. Thank you
The customer you have is cheaper than the customer you don’t have - I‘ve been preaching this to B2B SaaS founders for a while, it’s literally a no brainer to try to keep current users happy. Super insightful Elena!
Likewise, I’ve moved from a generalist marketing role into one solely focused on retention and just discovered you!! Aside from subscribing to your substack, what formal courses/certifications that you think would be worthwhile investing in for retention marketing and strategy?