Every company needs a pricing and packaging philosophy that controls how everyone makes packaging decisions. Period.
But most do not. Instead, they’ve got… a pricing page. They’ve got a spreadsheet. They’ve got 14 Slack threads (each with different participants) arguing about whether some new feature should be in Free or Pro. Some even have the privilege of storing a 97-slide pricing research deck from Simon-Kucher Price that no one has ever actually read (Can I do a rant about SKP? Yes I can, but I shouldn’t… Not here.)
This has always created problems but it’s about to become a much bigger one, with every software company shipping faster and faster. Not only can engineers code faster, but growth/marketing teams are getting in on the fun, and if your CEO hasn’t yet added something to the roadmap that they vibe-coded over the weekend, they will!
So if everyone is shipping more product, we’re also gonna have more monetization decisions. Every new feature comes with the same questions: Is …
