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10 pricing and packaging optimizations you should prioritize, like yesterday.
High-impact experiments you can (and should) be running.
9 hrs ago
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Elena Verna
17
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10 pricing and packaging optimizations you should prioritize, like yesterday.
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So you want to price your AI features…
The zero marginal cost era of software is over - let's review the best strategies to price your AI functionality.
Apr 24
•
Anh Tho Chuong
46
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So you want to price your AI features…
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2
You should probably form a monetization council.
AI will blow up traditional monetization models. Are you ready to evolve yours?
Apr 17
•
Elena Verna
29
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You should probably form a monetization council.
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4
Offensive vs. defensive data analysis
“What broke?” shouldn’t be your only data question.
Apr 4
•
Elena Verna
62
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Offensive vs. defensive data analysis
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6
Subscription churn metrics and benchmarks for operators.
Plus my 10 go-to churn reducing tactics.
Mar 28
•
Elena Verna
72
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Subscription churn metrics and benchmarks for operators.
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8
Growth at what cost? Balancing user experience and revenue
(Without losing your soul)
Mar 21
•
Elena Verna
71
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Growth at what cost? Balancing user experience and revenue
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5
Five PLG tactics every sales-led company should do
The smartest sales-led companies are borrowing PLG tactics to make their sales motion faster, smoother, higher-converting, and more scalable.
Mar 17
•
Elena Verna
58
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Five PLG tactics every sales-led company should do
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1
Good and bad growth job descriptions
Red flags to watch out for and how to write a good growth JD. All with real-life examples.
Mar 13
•
Elena Verna
57
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Good and bad growth job descriptions
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14
Company blogs are no longer worth the investment
Would you believe me if I told you that this newsletter gets more monthly views than the Salesforce blog?
Mar 6
•
Elena Verna
167
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Company blogs are no longer worth the investment
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20
AI is killing some companies, yet others are thriving - let's look at the data
Traffic trends from WebMD, Quora, Stack Overflow, Chegg, G2, CNET, Reddit, Wikipedia, and Substack!
Feb 28
•
Elena Verna
85
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AI is killing some companies, yet others are thriving - let's look at the data
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15
Examples of proven sales plays to create a sales pipeline on top of self-serve usage
This post covers real-life sales playbooks from Miro, Unity, and Clay, the data you’ll need, benchmarks, and personalization examples. Test these ASAP!
Feb 26
•
Elena Verna
and
Growers by Jesus Requena
65
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Examples of proven sales plays to create a sales pipeline on top of self-serve usage
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9
How to build brand awareness through product impressions, not marketing
Spend that brand marketing budget on your product instead
Feb 21
•
Elena Verna
41
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How to build brand awareness through product impressions, not marketing
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