Growth Stuff

Why AI doesn’t mean the end of Freemium

It's a great time to be free.

Dec 12 • Elena Verna

Building In Public is scary. Do it anyway.

BIP is the way.

Dec 5 • Elena Verna and Jonathan Yagel

The Product-Market Fit Treadmill: Why every AI company is sprinting just to stay in place

What a time to be alive…

Nov 18 • Elena Verna

My beef with AI credit pricing

But it is a necessary evil - for now.

Nov 14 • Elena Verna

Brand… a Product job now?

A lot of PMs won't like this.

Nov 4 • Elena Verna

Marketing attribution is a LIE.

And this lie is killing all good marketing.

Oct 27 • Elena Verna

11 hard truths about working in growth

Everything the highlight reels conveniently skip

Sep 26 • Elena Verna

9 ways growth is different in AI companies

It’s kind of the same game... but the rules have changed.

Sep 11 • Elena Verna

Retention: The situationship of SaaS

4 things I'd recommend every company to do.

Jun 23 • Elena Verna

Why AI startups are blowing past revenue milestones that old-school SaaS could only fantasize about.

And why old-school SaaS is on a ticking clock.

Jun 6 • Elena Verna

AI is kicking off the next revolution of B2B PLG

Why look for a product when you can just... build it???

May 23 • Elena Verna

I’ve joined Lovable to lead growth 🚀

I'm beyond excited, and here is why.

May 16 • Elena Verna

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