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Your B2B marketing website is an extension of your product, not just a piece of branding collateral.
And you need a PM with dev resourcing to own it.
Dec 6
•
Elena Verna
23
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Your B2B marketing website is an extension of your product, not just a piece of branding collateral.
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1
Hey, Growth teams: Here's how to make friends with your designers.
Your company isn't the only place that the Growth<>Design relationship is strained.
Nov 15
•
Elena Verna
41
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Hey, Growth teams: Here's how to make friends with your designers.
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2
A Deadly Gravitational Pull in PLG B2B: Individual-Centric Experiences
The result is inevitable stalled growth...
Nov 1
•
Elena Verna
49
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A Deadly Gravitational Pull in PLG B2B: Individual-Centric Experiences
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1
My 9 Favorite Growth Frameworks
They're all game-changers.
Oct 25
•
Elena Verna
175
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My 9 Favorite Growth Frameworks
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7
Growth Teams should stay in a Founder Mode.
Okay okay, I know there was a ton of controversy about 'Founder Mode'… but hear me out.
Oct 18
•
Elena Verna
and
Yue Zhao
58
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Growth Teams should stay in a Founder Mode.
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2
The DNA of a Great Pricing Page
The pricing page may be the most important page on your site.
Oct 11
•
Elena Verna
101
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The DNA of a Great Pricing Page
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9
How to get started with User-Generated Content
It doesn't have to be an overwhelming project...
Oct 4
•
Elena Verna
36
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How to get started with User-Generated Content
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2
The Future of SEO is User-Generated Content
And you need to get started.. NOW.
Sep 27
•
Elena Verna
68
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The Future of SEO is User-Generated Content
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6
Should your new feature be free or paid?
A decision tree to the rescue!
Sep 20
•
Elena Verna
57
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Should your new feature be free or paid?
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4
Six Popular Growth Tactics … That Don’t Actually Work
“Get growth quick” works about as well as “Get rich quick”
Sep 6
•
Elena Verna
85
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Six Popular Growth Tactics … That Don’t Actually Work
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13
Growth Product Org Charts: From the First Growth Squad to a Scaled Team
With org charts based on teams I've managed.
Aug 30
•
Elena Verna
72
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Growth Product Org Charts: From the First Growth Squad to a Scaled Team
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6
Growth teams must learn to play well with other teams... or else.
The story of how I learned this lesson—the hard way.
Aug 23
•
Elena Verna
63
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Growth teams must learn to play well with other teams... or else.
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5
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