Sitemap - 2024 - Elena's Growth Scoop
A message for Growth team naysayers.
Elena's Growth JOBS Scoop: 7 for December 2024
Don’t reinvent user profiling during onboarding. This is what it should look like.
Your marketing website is a product too
Elena's Growth JOBS Scoop: 9 for November 2024
If you are looking to grow your career, have this conversation in your next 1-1 with your manager.
Hey, Growth teams: Here's how to make friends with your designers.
You don't need to build a personal brand.
A Deadly Gravitational Pull in PLG B2B: Individual-Centric Experiences
My 9 Favorite Growth Frameworks
Growth Teams should stay in a Founder Mode.
The DNA of a Great Pricing Page
How to get started with User-Generated Content
The Future of SEO is User-Generated Content
Should your new feature be free or paid?
Six Popular Growth Tactics … That Don’t Actually Work
Growth Product Org Charts: From the First Growth Squad to a Scaled Team
Growth teams must learn to play well with other teams... or else.
You don’t have to be a manager.
Elena’s 2024 B2B Product-Led Sales Guide
Why More Companies Should Embrace Interim Leaders
Improve Growth Mindset in your company with a weekly Experiment Review meeting.
How to boost team expansion: 9 tactics.
3 mistakes when setting up B2B referrals—and how to avoid them.
Two ways to visualize the importance of churn & expansion.
My favorite definitions of Growth
My Favorite Meeting: The Weekly Metrics Review
How to improve your voluntary churn
Stop optimizing for a CAC:LTV ratio of 1:3
Why I’m Unquitting Full-Time Roles
Create Growth Turbo Boosts: User Conferences
What’s Your Monetization Color?
B2B Growth, IRL: How to do event marketing that actually makes a difference.
A New Framework: The Four W’s of Product-Led Sales
The Trap of Tying Your Identity to Your Job Title.
Try this onboarding email series strategy… it actually works!
The biggest mistake with product-led sales: hiring a sales team too soon.
B2B Product-Led Growth Non-Negotiable: TEAM Network Effects
You are too aggressive. You should smile more.
There's a whole lot of ugly out there when it comes to growth teams.
Profiling: The onboarding step that transforms your growth efforts
Why, When, and How to add Sales to your Product-Led Growth motion.
How to land an interim leadership role… if you’re not Elena.