Sitemap - 2024 - Elena's Growth Scoop

A message for Growth team naysayers.

Elena's Growth JOBS Scoop: 7 for December 2024

Don’t reinvent user profiling during onboarding. This is what it should look like.

Your marketing website is a product too

Elena's Growth JOBS Scoop: 9 for November 2024

If you are looking to grow your career, have this conversation in your next 1-1 with your manager.

Hey, Growth teams: Here's how to make friends with your designers.

You don't need to build a personal brand.

A Deadly Gravitational Pull in PLG B2B: Individual-Centric Experiences

My 9 Favorite Growth Frameworks

Growth Teams should stay in a Founder Mode.

The DNA of a Great Pricing Page

How to get started with User-Generated Content

The Future of SEO is User-Generated Content

Thoughts on Work-Life Balance

Should your new feature be free or paid?

Six Popular Growth Tactics … That Don’t Actually Work

Growth Product Org Charts: From the First Growth Squad to a Scaled Team

Growth teams must learn to play well with other teams... or else.

You don’t have to be a manager.

Elena’s 2024 B2B Product-Led Sales Guide

Why More Companies Should Embrace Interim Leaders

Improve Growth Mindset in your company with a weekly Experiment Review meeting.

How I got into Growth

How to boost team expansion: 9 tactics.

3 mistakes when setting up B2B referrals—and how to avoid them.

Two ways to visualize the importance of churn & expansion.

My favorite definitions of Growth

My Favorite Meeting: The Weekly Metrics Review

How to improve your voluntary churn

Stop optimizing for a CAC:LTV ratio of 1:3

Why I’m Unquitting Full-Time Roles

Growth at Dropbox

Create Growth Turbo Boosts: User Conferences

Reverse Trials: Examples

What’s Your Monetization Color?

B2B Growth, IRL: How to do event marketing that actually makes a difference.

A New Framework: The Four W’s of Product-Led Sales

The Trap of Tying Your Identity to Your Job Title.

Try this onboarding email series strategy… it actually works!

The biggest mistake with product-led sales: hiring a sales team too soon.

B2B Product-Led Growth Non-Negotiable: TEAM Network Effects

You are too aggressive. You should smile more.

There's a whole lot of ugly out there when it comes to growth teams.

Profiling: The onboarding step that transforms your growth efforts

Why, When, and How to add Sales to your Product-Led Growth motion.

How to land an interim leadership role… if you’re not Elena.