Sitemap - 2025 - Elena's Growth Scoop

Growth lessons behind Lovable’s $6.6B valuation (shared on Lenny’s podcast!)

Why AI doesn’t mean the end of Freemium

Building In Public is scary. Do it anyway.

The Product-Market Fit Treadmill: Why every AI company is sprinting just to stay in place

My beef with AI credit pricing

6 months at Lovable and why I had to throw out most of my playbook

Brand… a Product job now?

Marketing attribution is a LIE.

I’m worried about women in tech.

11 hard truths about working in growth

9 ways growth is different in AI companies

A solopreneur’s guide to pricing yourself

I want to eliminate my own job

Here is how I approach starting a new job

The rise of the AI-native employee

Retention: The situationship of SaaS

Why AI startups are blowing past revenue milestones that old-school SaaS could only fantasize about.

AI is kicking off the next revolution of B2B PLG

I’ve joined Lovable to lead growth 🚀

How to sequence your growth squads

10 pricing and packaging optimizations you should prioritize, like yesterday.

So you want to price your AI features…

You should probably form a monetization council.

The future of full-time employment is changing.

Offensive vs. defensive data analysis

Subscription churn metrics and benchmarks for operators.

Growth at what cost? Balancing user experience and revenue

Five PLG tactics every sales-led company should do

Good and bad growth job descriptions

Company blogs are no longer worth the investment

AI is killing some companies, yet others are thriving - let's look at the data

Examples of proven sales plays to create a sales pipeline on top of self-serve usage

How to build brand awareness through product impressions, not marketing

Your B2B product-led motion is more of a data problem than a product problem

The types of companies you can work for and what they do for your career

Elena's Growth JOBS Scoop: 8 for January 2025

When should you invest in paid marketing?

My latest podcast with Lenny: 10 Growth Tactics and Strategies That Don’t Work.

Your Career is a Startup: Building Sustainable Growth, One Stage at a Time

The price of your product is wrong.

Product/Growth/Marketing memes? Yes, please.