Elena's Growth Scoop

Your Job Is Changing Faster Than You Think

Assume that your current role is close to its expiration date.

May 21 • Elena Verna

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IC work is the new career flex

The rise of the High-impact Individual Contributor (HI-C!)

May 14 • Elena Verna

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The biggest takeaway from my Stripe Sessions talk

Treat pricing and packaging like a product, not a policy.

May 5 • Elena Verna

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April 2026

Who's got time for Product Marketing?

How to do (or partner with) PMM, at AI-native speed.

Apr 28 • Gemma Casey-Swift and Elena Verna

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Your product has a new user. It’s not human.

Should MCP be in your ICP? It will keep you relevant. It might also make you replaceable.

Apr 22 • Elena Verna

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Confessions of a Millennial in Tech

A lot of mixed feelings and unanswered questions.

Apr 6 • Elena Verna

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March 2026

How I built a new composite qualitative metric - The Lovable Score

Why did no one tell me this was a thing??

Mar 24 • Elena Verna

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5 of my favorite new retention techniques that you may not have tried

Hot off the press and recently tested.

Mar 17 • Elena Verna

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Revenue addiction kills companies.

It was always a bad habit. But in the AI transition, it has become deadly.

Mar 6 • Elena Verna

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February 2026

The Minimum Lovable Product Era

It’s time for the MVP to level up.

Feb 27 • Elena Verna

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There’s a short window to get radically ahead by going AI-native. You need to act now.

AI won't take your job. Being complacent about what's happening around you will.

Feb 20 • Elena Verna

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We stopped forcing the subscription model on our users. Here is what happened.

How and why Lovable introduced ‘top-up’-style monetization.

Feb 13 • Elena Verna

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