Elena's Growth Scoop

Marketing attribution is a LIE.

And this lie is killing all good marketing.

Oct 27 • 

Elena Verna

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I’m worried about women in tech.

Are we about to lose all the progress we’ve made?

Oct 21 • 

Elena Verna

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September 2025

11 hard truths about working in growth

Everything the highlight reels conveniently skip

Sep 26 • 

Elena Verna

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9 ways growth is different in AI companies

It’s kind of the same game... but the rules have changed.

Sep 11 • 

Elena Verna

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August 2025

A solopreneur’s guide to pricing yourself

A decade-long journey from free work to premium advisory rates

Aug 22 • 

Elena Verna

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I want to eliminate my own job

Gasp.

Aug 1 • 

Elena Verna

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July 2025

Here is how I approach starting a new job

“Elena, what should I do when I start a new job?”

Jul 9 • 

Elena Verna

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June 2025

The rise of the AI-native employee

Managers without vertical expertise, this is your extinction call

Jun 28 • 

Elena Verna

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Retention: The situationship of SaaS

4 things I'd recommend every company to do.

Jun 23 • 

Elena Verna

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Why AI startups are blowing past revenue milestones that old-school SaaS could only fantasize about.

And why old-school SaaS is on a ticking clock.

Jun 6 • 

Elena Verna

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May 2025

AI is kicking off the next revolution of B2B PLG

Why look for a product when you can just... build it???

May 23 • 

Elena Verna

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I’ve joined Lovable to lead growth 🚀

I'm beyond excited, and here is why.

May 16 • 

Elena Verna

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