Elena's Growth Scoop

How to survive a double life as an operator-creator

Thoughts on how to juggle content stuff and having a day job.

Oct 5 • Elena Verna

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September 2026

What it’s like to work at an AI-native company

Field notes from a millennial raised in pre-AI tech

Sep 24 • Elena Verna

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Your company needs a pricing constitution.

To keep up with all of your increased shipping velocity

Sep 22 • Elena Verna

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Congrats, your sales problems in PLG are completely unoriginal

Welcome to PLG Support Group :)

Sep 11 • Elena Verna

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How to give away free product and make money doing it

AI made everyone panic about gross margin, and in response a bunch of companies are hiding the exact thing customers need to experience before they’ll…

Sep 8 • Elena Verna

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August 2026

Report: What people *really* think about IC work.

I did a research study to find out.

Aug 13 • Elena Verna

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July 2026

So, you want to be a content creator?

This has been my journey, with all the good and the bad that came with it.

Jul 28 • Elena Verna

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Please stop the AI Confidence Theater

We don’t need an extra reason to be anxious.

Jul 2 • Elena Verna

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June 2026

The AI era requires a different kind of experimentation.

I bet your 2022 experimentation playbook is obsolete.

Jun 25 • Elena Verna

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The Mom-and-Pop SaaS era has arrived

Entirely new markets and categories are becoming economically viable

Jun 18 • Elena Verna

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Your AI strategy has a trust problem, not a tooling problem

Agency > Agents

Jun 5 • Elena Verna

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How I think about hiring

Cowboys and farmers, old guard and new guard.

Jun 2 • Elena Verna

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