Archive - Elena's Growth Scoop

Your B2B marketing website is an extension of your product, not just a piece of branding collateral.

And you need a PM with dev resourcing to own it.

Dec 6 •

November 2024

Elena's Growth JOBS Scoop: 9 for November 2024

OpenAI, Perplexity, Netlfix, Hubspot, and Gong are all hiring Growth roles! Don't miss out.

Nov 25 •

If you are looking to grow your career, have this conversation in your next 1-1 with your manager.

How to take control of your career, starting this end-of-year performance review.

Nov 22 •

Hey, Growth teams: Here's how to make friends with your designers.

Your company isn't the only place that the Growth<>Design relationship is strained.

Nov 15 •

You don't need to build a personal brand.

Don't listen to an army of “influencers” who are highly incentivized to sell you their brand-building courses.

Nov 8 •

A Deadly Gravitational Pull in PLG B2B: Individual-Centric Experiences

The result is inevitable stalled growth...

Nov 1 •

October 2024

My 9 Favorite Growth Frameworks

They're all game-changers.

Oct 25 •

Growth Teams should stay in a Founder Mode.

Okay okay, I know there was a ton of controversy about 'Founder Mode'… but hear me out.

Oct 18 •

and

The DNA of a Great Pricing Page

The pricing page may be the most important page on your site.

Oct 11 •

How to get started with User-Generated Content

It doesn't have to be an overwhelming project...

Oct 4 •

September 2024

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