Elena's Growth Scoop

Report: What people *really* think about IC work.

I did a research study to find out.

Aug 13 • Elena Verna

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July 2026

So, you want to be a content creator?

This has been my journey, with all the good and the bad that came with it.

Jul 28 • Elena Verna

625

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Please stop the AI Confidence Theater

We don’t need an extra reason to be anxious

Jul 2 • Elena Verna

887

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June 2026

The AI era requires a different kind of experimentation.

I bet your 2022 experimentation playbook is obsolete.

Jun 25 • Elena Verna

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The Mom-and-Pop SaaS era has arrived

Entirely new markets and categories are becoming economically viable

Jun 18 • Elena Verna

380

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Your AI strategy has a trust problem, not a tooling problem

Agency > Agents

Jun 5 • Elena Verna

355

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How I think about hiring

Cowboys and farmers, old guard and new guard.

Jun 2 • Elena Verna

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May 2026

Your Job Is Changing Faster Than You Think

Assume that your current role is close to its expiration date.

May 21 • Elena Verna

666

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IC work is the new career flex

The rise of the High-impact Individual Contributor (HI-C!)

May 14 • Elena Verna

885

55

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The biggest takeaway from my Stripe Sessions talk

Treat pricing and packaging like a product, not a policy.

May 5 • Elena Verna

86

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April 2026

Who's got time for Product Marketing?

How to do (or partner with) PMM, at AI-native speed.

Apr 28 • Gemma Casey-Swift and Elena Verna

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Your product has a new user. It’s not human.

Should MCP be in your ICP?

Apr 22 • Elena Verna

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