Elena's Growth Scoop

Building In Public is scary. Do it anyway.

BIP is the way.

Dec 5 • 

Elena Verna

 and 

Jonathan Yagel

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November 2025

The Product-Market Fit Treadmill: Why every AI company is sprinting just to stay in place

What a time to be alive…

Nov 18 • 

Elena Verna

53

3

4

My beef with AI credit pricing

But it is a necessary evil - for now.

Nov 14 • 

Elena Verna

67

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6 months at Lovable and why I had to throw out most of my playbook

It's all different now.

Nov 10 • 

Elena Verna

165

10

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Brand… a Product job now?

A lot of PMs won't like this.

Nov 4 • 

Elena Verna

92

12

7

October 2025

Marketing attribution is a LIE.

And this lie is killing all good marketing.

Oct 27 • 

Elena Verna

103

12

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I’m worried about women in tech.

Are we about to lose all the progress we’ve made?

Oct 21 • 

Elena Verna

151

55

15

September 2025

11 hard truths about working in growth

Everything the highlight reels conveniently skip

Sep 26 • 

Elena Verna

125

10

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9 ways growth is different in AI companies

It’s kind of the same game... but the rules have changed.

Sep 11 • 

Elena Verna

138

22

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August 2025

A solopreneur’s guide to pricing yourself

A decade-long journey from free work to premium advisory rates

Aug 22 • 

Elena Verna

116

14

6

I want to eliminate my own job

Gasp.

Aug 1 • 

Elena Verna

230

27

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July 2025

Here is how I approach starting a new job

“Elena, what should I do when I start a new job?”

Jul 9 • 

Elena Verna

247

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