Archive - Elena's Growth Scoop

Five PLG tactics every sales-led company should do

The smartest sales-led companies are borrowing PLG tactics to make their sales motion faster, smoother, higher-converting, and more scalable.

Mar 17 •

Good and bad growth job descriptions

Red flags to watch out for and how to write a good growth JD. All with real-life examples.

Mar 13 •

Company blogs are no longer worth the investment

Would you believe me if I told you that this newsletter gets more monthly views than the Salesforce blog?

Mar 6 •

February 2025

AI is killing some companies, yet others are thriving - let's look at the data

Traffic trends from WebMD, Quora, Stack Overflow, Chegg, G2, CNET, Reddit, Wikipedia, and Substack!

Feb 28 •

Examples of proven sales plays to create a sales pipeline on top of self-serve usage

This post covers real-life sales playbooks from Miro, Unity, and Clay, the data you’ll need, benchmarks, and personalization examples. Test these ASAP!

Feb 26 •

and

Growers by Jesus Requena

How to build brand awareness through product impressions, not marketing

Spend that brand marketing budget on your product instead

Feb 21 •

Your B2B product-led motion is more of a data problem than a product problem

And chances are, your tech stack is working against you. So let's talk data & tools.

Feb 14 •

and

The types of companies you can work for and what they do for your career

Six most common company archetypes.

Feb 7 •

Elena's Growth JOBS Scoop: 8 for January 2025

Superhuman, Gitlab, Loom, Perplexity, Ramp, and others!

Feb 4 •

January 2025

When should you invest in paid marketing?

A decision tree on when to do it

Jan 24 •

and

My latest podcast with Lenny: 10 Growth Tactics and Strategies That Don’t Work.

Highlights from the podcast and links to my previous 2 episodes.

Jan 20 •

Your Career is a Startup: Building Sustainable Growth, One Stage at a Time

With a fun analogy to think about your career as fundraising stages of the company.

Jan 17 •

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